Privacy Policy

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Privacy Policy

Effective Date: February 1, 2025
Last Updated: February 1, 2025

1. Introduction

Welcome to The Wallpaper Lab. We value your privacy and are committed to protecting your personal information. This Privacy Policy explains how we collect, use, store, and share your data when you interact with our website (https://thewallpaperlab.com/) and our services.

By using our website or services, you agree to the terms of this Privacy Policy. If you do not agree, please discontinue use of our services.=

2. Information We Collect

We collect different types of personal information based on your interactions with us, including:

a) Information You Provide Directly

• Contact Information: Name, email address, phone number, and mailing address.
• Booking & Payment Details: Payment method, billing information, and transaction history.
• Communications: Any information you send to us via email, contact forms, or phone.

b) Automatically Collected Data

• Device & Browser Information: IP address, browser type, operating system, and referring URLs.
• Website Usage Data: Page views, session duration, and interaction data (collected via cookies & analytics).

c) Information from Third Parties

• Payment Processors: We may receive payment confirmation but do not store credit card details.
• Marketing & Advertising Partners: Data from advertising networks and analytics providers.

3. How We Use Your Data

We use your data for the following purposes:

✅ Service Fulfillment: Processing bookings, handling customer service requests, and scheduling installations.
✅ Payment Processing: Facilitating secure payments and invoicing.
✅ Marketing & Promotions: Sending special offers, updates, and promotions (only with consent).
✅ A2P Messaging (SMS Communication): Sending booking confirmations, reminders, and promotional texts.
✅ Website Analytics & Improvements: Monitoring website traffic and improving user experience.
✅ Legal Compliance: Ensuring compliance with legal obligations, fraud prevention, and security.

4. Legal Basis for Processing Data (GDPR Compliance)

We only process your data when we have a valid legal basis, including:

• Consent: When you provide explicit consent (e.g., opting in for SMS notifications).
• Contractual Necessity: When data processing is necessary to provide services you requested.
• Legitimate Interests: For business improvements, fraud prevention, and website security.
• Legal Obligations: When required to comply with regulations (e.g., financial record-keeping).

5. Data Sharing & Third-Party Disclosures

We never sell your personal data. However, we may share information with:

• Service Providers & Vendors: Payment processors, cloud hosting providers, and website analytics tools.
• Legal Authorities: When required by law or to protect our business.
• Marketing & Advertising Partners: With your consent for retargeting and promotional campaigns.

If you interact with third-party services (e.g., Google Analytics, Facebook Ads), their privacy policies apply.

6. Cookies & Tracking Technologies

Our website uses cookies and similar tracking tools to:

🍪 Enhance user experience
🔍 Analyze website traffic
📈 Improve marketing efforts

You can manage cookie preferences in your browser settings.

7. Data Retention & Security

We retain personal data only as long as necessary for legal and business purposes:

• Booking records: Retained for [X months/years].
• Marketing data: Stored until you opt out.
• Payment information: Only processed via secure third-party payment providers (we do not store card details).

We implement strict security measures, including encryption, access controls, and regular audits.

8. Your Privacy Rights

Depending on your location, you may have the following rights:

Under GDPR (EU Users)

• Right to Access: Request a copy of your data.
• Right to Correction: Update inaccurate information.
• Right to Deletion: Request data removal (“Right to be Forgotten”).
• Right to Restriction: Limit how we use your data.

Under CCPA/CPRA (California Users)

• Right to Opt-Out of Data Selling/Sharing
• Right to Request Information About Data Collection
• Right to Correct or Delete Personal Data

To exercise these rights, please contact us at info@thewallpaperlab.com.

9. Changes to This Privacy Policy

We may update this Privacy Policy periodically. Changes will be posted on our website with an updated effective date.

10. Contact Us

For privacy-related inquiries, contact us at:

📧 Email: info@thewallpaperlab.com
📍 Address: Delray Beach, Florida
📞 Phone: (561) 559-5509